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FRANCHISOR MANAGEMENT

Company Registration

SA 0293973 - X

Company Owner

Shafiee bin Sulaiman

Manager

Shahida binti Sulaiman

Laila Fairuz binti Md.Rani

Staff

4 Personnel

COOL BLOG FRANCHISE

No.11, Jln.Pulai Bestari 

Bandar Baru Kangkar Pulai

81110 Johor Bahru, Johor

HISTORY IN MALAYSIA

Jerrene Pang, 39, created COOL BLOG, the 100% truly ‘One Malaysia’ food culture in 2008 with a start-up capital of RM50,000. Today, COOLBLOG has become the leading dessert and beverages brand with 350 outlets in Malaysia and Indonesia, with a total revenue of RM 70 million, employing more than 1,500 people, of whom 90% are female. She has also assisted many young female entrepreneurs to set up their own business through the proven successful COOL BLOG franchise concept.

COOL BLOG new vision is ‘The Coolest Blog from Malaysia to Asia and Beyond’. COOL BLOG has also been selected as one of the top 50 companies in the country to join the mid-tier company programmed organized by Matrade and McKinsey & Co. to promote the brand beyond Malaysia.

BACKGROUND OF FRANCHISE

COOL BLOG first launched in Singapore in 2005. It is an international brand that specializes in desserts and beverages in a take-away kiosk concept. COOL BLOG aim to marry the natural fruit’s taste with the ice blended. We are the first to break new ground in Singapore and Malaysia food scene by introducing dessert and beverages with the 25 flavours and 300 products range.

COOL BLOG has outlined a three years growth plan to bring the total number of COOL BLOG outlets in Singapore and Malaysia to at least 150 outlets. This vision was achieved in year 2011. COOL BLOG has set another vision to raise the total number to 400 outlets in the coming 2 years and to be the leading and largest chain outlets in Malaysia that specialize in tea taste beverage and ice blended products. The mission of COOL BLOG is to provide customer the finest quality of dessert and beverages in the most efficient time. To derive satisfaction of "Thanks", "Smile" and "Gratitude" from every COOL BLOG customer.

           

COOL BLOG has won several awards such as the Golden Bull Award Outstanding SMEs 2012, SME Brand Excellence Award 2013 and Sin Chew Business Excellence Award 2014. In July 2014, COOL BLOG completed an acquisition deal with one of the government private equity funds, EKUINAS. This acquisition represents the confidence in and recognition of COOL BLOG investors.